We are seeing more research studies that measure "hot traffic" - readers actively shopping and buying as they read the newspaper or read online. Example? Print or online readers who read the classified section, and even better, read the auto or real estate or recruitment sections.
The story is almost always impressive, so we recommend "Hot Traffic" slides when we plan sales libraries.
The formula is simple: Use the relevant audience (e.g. "classified readers") as the base, and the Hot Traffic response (e.g., read auto ads or not) in pie slices.
If you have Hot Traffic data for both print AND online, you also want the "combined audience" version of the slide.
Have favorite slide ideas to share? Add a comment here or send a sample and a story to SLIDE IDEAS!
Have favorite slide ideas to share? Add a comment here or send a sample and a story to SLIDE IDEAS!
